Thirteen engagements.
Real results.
Websites, e-commerce platforms, AI agents, and real estate presences — with real metrics. Names are abstracted where confidentiality requires.
The problem. A high-growth B2B SaaS was generating 1,400 inbound leads per month from content, ads, and partner referrals. Five SDRs were spending 60% of their time qualifying leads, half of which were obviously unfit. High-intent leads were sitting in the queue for hours before getting touched.
What we built
A Slack-native triage agent that ingests every new lead in real time. It enriches the contact and account against Apollo and a custom intent feed, scores against an ICP rubric we built with their VP Sales, and either books a meeting directly via Calendly (for clearly qualified leads) or escalates to an SDR with a 3-bullet brief and recommended outreach.
The hard parts
The interesting engineering wasn't the LLM — it was the eval set. We built a labeled corpus of 800 historical leads with the actual sales outcome (won, lost, no-fit, etc.) and used it to tune the scoring rubric until the agent matched human reviewer judgment on 91% of cases. We rebuild and re-run those evals every time the prompt or model changes.
What's running now
The agent has triaged 4,200 leads over 90 days. SDRs went from 60% of their time on qualification to 16%, redeployed into pipeline acceleration. Demo conversion on agent-booked meetings is 2.4× higher than the prior baseline. They moved into a $5K/month retainer at the end of the included 30-day support window.
The problem. A growing DTC brand was getting buried in support tickets — order status, returns, sizing, product questions. Their support team was a mix of full-time and seasonal contractors, with high variance in reply quality and slow response times during peak.
What we built
A Zendesk-integrated copilot that does RAG over their help center, past tickets, and live order data from Shopify. For straightforward tickets (order status, return requests, sizing questions) it drafts and sends replies autonomously. For nuanced or sensitive tickets, it drafts a reply that an agent reviews, edits, and approves in one click.
The hard parts
The product catalog has 1,200 SKUs with frequent updates, and the help center had drift — old policies, contradictory articles, missing edge cases. Before the agent could ship, we ran a knowledge-base audit and surfaced 47 documents that needed updating. The customer ops team rewrote those during weeks 2–3. Without that, the agent would have hallucinated confidently. With it, it doesn't.
What's running now
68% of tickets are fully deflected without a human in the loop. Of the remaining 32%, the agent has drafted a reply that's accepted (with edits) on 84% of cases. Support headcount has stayed flat through 3× volume growth over two peak seasons. CSAT improved 6 points. They moved into a $6K/month retainer.
The problem. A mid-size firm was spending huge associate time on first-pass contract review — NDAs, vendor agreements, master services agreements. The work was repetitive, the markups were highly templated, but partners couldn't approve a fully-automated solution without an audit trail.
What we built
A document review agent trained on five years of the firm's own redlines. It reads incoming contracts, identifies clauses that deviate from firm-standard positions, and drafts a redline that an associate edits and finalizes. Every suggestion is logged with the source document and reasoning, so partners can audit any decision retroactively.
The hard parts
Legal sign-off was the entire problem. We spent three weeks of the engagement just building the audit trail and reviewing it with the firm's COO and managing partner. The agent's outputs are intentionally never sent to a client without human review — the win is associate speed, not headcount. That framing made the build defensible.
What's running now
Associates save 4.5 hours per matter on first-pass review. Throughput is up ~35% across the contract-heavy practice. Partner sign-off on the audit-trail workflow held up under a malpractice insurer's review. They moved into a $4K/month retainer focused on extending the agent to new contract types.
The problem. A growing marketplace had a moderation queue that couldn't keep up. New listings sat unreviewed for 18+ hours during peak, hurting conversion and seller experience. Fraud and policy violations were getting through because human moderators were rushing.
What we built
A multimodal agent that reviews each new listing's text and images against the marketplace's policies. Clean listings auto-approve in under five seconds. Borderline cases route to a human moderator with the agent's reasoning attached. Every moderator override feeds back into the eval set, and the agent re-tunes weekly.
The hard parts
Policy itself was a moving target. We worked with the Trust & Safety lead to formalize 23 separate policy categories into a structured spec — the work that policy documents alone couldn't capture. The agent's first-week performance was 78% agreement with moderators; by week four it was 94%. The improvement came almost entirely from the eval feedback loop, not from prompt-engineering.
What's running now
31K listings reviewed in the first overnight batch test. Now running on every new listing in real time. 94% agreement with moderator decisions on hold-out test sets. 19 hours/day of moderator time saved, redeployed into investigation, policy refinement, and seller education. They moved into an $8K/month retainer.
The problem. A mid-market SaaS had a Salesforce instance that had degraded over five years of growth — duplicate accounts, stale contact data, deals stuck in stages with no recent activity. Forecasting was unreliable. AEs were spending Monday mornings cleaning their own records.
What we built
A scheduled agent that runs nightly across the CRM. It detects and merges duplicate contacts and accounts using firmographic and identity matching. It re-enriches stale records via Clearbit and Apollo. It flags deals with no activity in 21+ days for AE follow-up. It writes a weekly summary to the RevOps lead.
The hard parts
Duplicate merging is the kind of thing that can do real damage. We built in a quarantine mode where every proposed merge was human-reviewed for the first three weeks before the agent gained autonomous merge authority — and even now, AEs can roll back any merge with one click. The trust came from never doing irreversible things without a clear undo.
What's running now
The initial cleanup found 38% of records had stale or missing critical fields and surfaced $1.2M in revisitable pipeline that had gone cold. AE Monday pipeline reviews shortened from 60 minutes to 25. They're now expanding the engagement into a Custom Platform that combines hygiene with intelligent next-best-action recommendations.
The problem. A fast-growing apparel brand had 3,200 SKUs on Shopify, most with supplier-written descriptions — inconsistent tone, missing SEO keywords, no brand voice. Seasonal launches kept adding SKUs faster than the two-person content team could handle. Product pages were their top organic entry point, but conversion was leaking because the copy wasn't doing its job.
What we built
A Shopify-integrated content agent trained on three years of the brand's best-performing copy. It ingests product attributes, images, and category context, then produces a description, SEO title, meta description, and six bullet points per SKU. A brand guidelines module runs a self-review pass before each output is staged for the team to review and publish.
The hard parts
Voice consistency at 3,200 SKUs is where most off-the-shelf tools fail. We spent two weeks building a brand voice eval set — 120 rated examples across tone, specificity, and prohibited language — and tuned the agent against it before running the full catalog. Without that foundation, the output would have been generic. With it, the content director accepted 94% of first drafts with minor edits.
What's running now
All 3,200 SKUs were rewritten in two weeks. New SKUs are now content-ready on day of launch, not two weeks after. Organic product page traffic improved 22% in the following quarter. The eight months of copywriter time freed up was redeployed into campaign and editorial work.
The problem. A B2B SaaS in a competitive vertical had a one-person content team that was the bottleneck for everything: blog, email newsletters, LinkedIn, and sales enablement. The content director was spending 70% of her time writing and 30% on strategy. The pipeline stalled whenever she was unavailable.
What we built
A content pipeline agent integrated into their Notion workflow. The content director submits a brief (topic, audience, goal, key points) and the agent researches the topic, pulls the competitive landscape, and produces a publish-ready blog post, email version, and three LinkedIn variants. A brand voice module — trained on two years of their highest-performing content — runs before delivery.
The hard parts
The brand voice was the product. We spent the first two weeks of the engagement doing a content audit: rating 200 articles against a rubric for specificity, tone, depth, and differentiation. That corpus became the eval set. The agent's first outputs scored 71% on brand alignment; after two weeks of tuning it was at 92%, which the content director called "better than most freelancers I've worked with."
What's running now
The team went from 4 posts per month to 16 with no new headcount. The content director now spends her time on editing, strategy, and new formats. Organic traffic grew 34% in four months. They've since extended the agent to produce sales one-pagers and case study first drafts from call transcripts.
The problem. Stefsotra is a Moldovan industrial supplier — hoses, silicone tubing, fittings, clamps, rubber products, and automotive components — based in Chișinău. They were running a dated Shopify setup that couldn't handle multi-currency pricing, country-specific tax rules, or the wholesale and retail order volumes they were generating across their international customer base.
What we built
A high-performance B2B/B2C e-commerce platform built for international scale — multi-currency checkout, country-specific pricing rules, multi-language support, and a streamlined admin for the operations team. We rearchitected the product catalogue around their industrial category structure and wired in their logistics workflows for cross-border fulfilment.
The hard parts
Industrial B2B e-commerce has edge cases that consumer stores don't: bulk pricing tiers, quote requests, business account management, and country-specific compliance requirements. We built with horizontal scaling in mind and load-tested against 10× their then-current peak before launch. When traffic spikes arrived, the platform held without a single downtime incident.
What's running now
Stefsotra now serves customers across 190+ countries through a single, reliable platform. Multi-million GMV annual run rate. The team attributed the platform's stability and performance as a core factor in being able to scale their international operations as fast as they did.
Full case study →The problem. Sigma Beauty — the science-backed makeup brush brand behind the award-winning F80 Flat Kabuki, stocked in Sephora, Ulta, Nordstrom and Neiman Marcus, shipping to 70+ countries — had a visually polished site that was quietly bleeding revenue. Mobile PageSpeed scores were in the 30s. At that level Google deprioritises the site in search and users abandon before the page loads. Their product pages were image-heavy and unoptimised, hurting both SEO and conversion at the same time.
What we did
A focused performance audit and rebuild — image pipeline restructure with next-gen formats, critical CSS extraction, lazy loading, JavaScript bundle analysis and reduction, CDN configuration, and LCP element optimisation on their flagship product pages. We didn't redesign anything; we made what they had fast without changing the visual experience.
The discipline
Page speed work is easy to do superficially and hard to do correctly. The real wins came from eliminating render-blocking resources and fixing the loading order on above-the-fold elements — not just enabling a cache plugin and calling it done. For a brand with 15+ years of Allure editorial recognition, the site needed to perform as well as it looked.
What's running now
Mobile PageSpeed went from 38 to 91. The team called the improvement "incredible." Users get a fast experience across devices, and the site ranks better on the product category queries that drive their organic traffic from Sephora cross-shoppers and direct search.
Full case study →The problem. Mom Crew — a family-built lifestyle brand selling caps, tees, water bottles, enamel pins and accessories built around celebrating motherhood, shipping to 190+ countries with carbon-neutral fulfilment — had a loyal following but a site that wasn't converting. Customer drop-off was high on mobile, acquisition costs were climbing, and the brand's momentum wasn't showing up in the revenue numbers.
What we built
A full-stack engagement covering site rebuild, performance optimisation, and marketing infrastructure. We rebuilt the storefront for speed and conversion — faster load times, better mobile UX, streamlined checkout flow — then aligned their acquisition channels to the improved funnel so paid traffic could actually perform. Carbon-neutral shipping via Shopify Planet was preserved throughout.
The principle
There's no point running ads to a slow site. We always work from the bottom of the funnel up: fix the conversion rate first, then scale acquisition. That's what keeps CAC from spiralling as you grow. Mom Crew's revenue growth came from fixing both sides simultaneously, not from spending more on ads.
What's running now
Revenue grew 140% since the partnership began. Customer drop-off is significantly lower. Acquisition costs came down even as volume increased — the opposite of what usually happens when you scale. The brand now ships to 190+ countries with a platform that reflects the community they've built around motherhood.
Full case study →The problem. Aynura Aghenii is a licensed Florida Realtor® (FL #3654970) with eXp Realty, specialising in luxury waterfront and residential properties across the Treasure Coast — Stuart, Jupiter, Palm Beach, Hutchinson Island, Port Saint Lucie, and Palm City. Strong results and a growing client base, but no online presence to match. Buyers and sellers searching online couldn't find her — or find a reason to choose her over a competitor with a polished site.
What we built
A premium personal brand site built to convert — biography, market expertise across all six Treasure Coast markets, featured listings, client testimonials, and a seamless booking flow for intro calls. Designed to feel luxury without being cold: clear, warm, and optimised for mobile where 80%+ of real estate search happens. Custom local SEO setup targeting buyer and seller search terms in each of her markets from day one.
The focus
Real estate agent sites live or die on trust signals. We structured the page to answer the questions buyers and sellers actually have before they call: track record, area expertise, social proof, and 24-hour response guarantee. The booking CTA is never more than one scroll away.
What's running now
The site launched in under 3 weeks and scored 95+ on mobile PageSpeed from day one. Inbound enquiries through the contact form increased post-launch. Aynura now has a presence that reflects the quality of service she actually delivers — and a platform built to grow with her book of business.
The problem. Gigli is a hemp-derived THC beverage and edibles brand — bartender-inspired cocktails, seltzers, punches, gummies and chocolates formulated with real juice and positioned as a premium hangover-free alternative to alcohol. Founded in Eden Prairie, Minnesota, they'd sold 8.5M+ cans and earned coverage in TIME, Cosmopolitan, and NBC. But they were running on a generic Shopify theme that didn't reflect the brand at all. The site didn't convey the flavor-first premium positioning, and a poor mobile checkout was losing conversions at the final step.
What we built
A bespoke DTC e-commerce experience built around their flavor-first brand identity — immersive product presentation for their cocktail, seltzer and punch lines, clean navigation across beverage and edible categories, and a streamlined mobile checkout with minimal friction. Product pages were designed to lead with flavour story and social proof, with dosage (2mg, 5mg, 10mg THC options) and ingredient transparency structured to drive conviction and reduce cart abandonment.
The focus
Cannabis beverage DTC is won on trust and presentation speed. Shoppers need to feel confident about what they're buying before they check out. We spent significant time on the product detail page flow — getting from first impression to completed order with as few steps as possible, with clear callouts for THC content, real-juice ingredients, and the subscription discount (25% off).
What's running now
Gigli now has a site that matches the quality of the product and the scale of the brand. Page load times are consistently under 2 seconds on product pages. Conversion improved. The platform is built to handle their continuing catalogue expansion, in-store retail growth (thousands of physical locations via a store locator), and direct-to-consumer marketing campaigns without needing a rebuild.
The problem. Kelly McCarthy is a Palm Beach County realtor with eXp Realty — covering Jupiter, Palm Beach Gardens, Palm Beach, Stuart, Delray Beach, and Boynton Beach. Her brand is "Real Estate, the friendly way": straight talk, always reachable, local. Seventy-six five-star reviews and a strong referral pipeline — but no site that surfaced her track record or gave buyers and sellers a reason to choose her over someone with a shinier online presence.
What we built
A personal brand site that leads with trust signals: review volume front and centre, approachable tone throughout, and market-specific pages for each of her six service areas. The design is warm and human — not corporate, not generic — and the contact flow is direct at every scroll depth, matching Kelly's own positioning around accessibility and responsiveness.
The focus
In a competitive local market, 76 five-star reviews is a decision-making asset — if buyers and sellers can see it immediately. Most agent sites bury social proof below the fold. We structured the site so that number is the first thing a visitor registers. Combined with direct phone and text contact prominently displayed, it answers the unspoken question before the visitor has to ask it.
What's running now
A personal brand platform that reflects the reputation Kelly has built through years of consistent delivery. Mobile-first, fast, and structured for the six markets she actively serves — ready to convert search traffic, referrals, and social followers into booked conversations.
Yours is next.
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